Google Maps to out-Rome2rio Rome2rio? We don’t think so.

Last week, Google announced a new version of Google Maps that, among other things, revamps their directions interface and adds flight search to the product. At the time, the leading travel industry news site Tnooz reported that the improvements could out-Rome2Rio Rome2Rio. Having now gained access to a preview of the new product, we are confident this is not the case. Google Maps is a wildly successful product that provides incredibly useful functionality for a variety of tasks, but it is not a travel search product. Rome2rio continues to offer a variety of advantages when it comes to multi-modal travel search and planning.

Let’s walk through the various areas where Rome2rio continues to offer unique functionality for travel search:

Multi-modal, door-to-door search

Google Maps remains limited to search results that utilize one mode of transport at a time. It does not provide itineraries that combine multiple modes of transport, such as a train journey, followed by a flight, followed by a taxi trip. Rome2rio, on the other hand, aims to provide a comprehensive set of all available options for getting from A to B by combining various modes of transport.

To illustrate, consider an example search from San Francisco to Whistler. Rome2rio (left) suggests flying from San Francisco airport to Vancouver airport, then taking a train and shuttle bus, or hire car, to the ski resort. Rome2rio also provides a handful of alternative air-surface itineraries, as well as lengthy train & bus and drive the whole way options. The new Google Maps (right) simply suggests driving for 16 hours to reach Whistler.

Rome2rio (left) and Google Maps (right) search results from San Francisco to Whistler

San Francisco to Whistler: Rome2rio (left) displays full multi-modal itineraries whilst Google Maps (right) only displays driving directions

Train, bus and ferry coverage

Rome2rio continues to offer far broader coverage of inter-city train, bus and ferry routes than Google Maps. Our transport database covers over 1,700 operators and continues to grow rapidly thanks to the tireless efforts of our content manager and his team of data researchers. Google’s transport coverage remains mostly limited to urban transit, although they added German Railways routes last year.

To illustrate, consider an example search from Ghent, Belgium to Hvar, Croatia. Rome2rio’s top result involves taking the train from Ghent to Brussels airport, flying to Split airport, a bus or taxi to the ferry terminal, then a ferry to Hvar. Since Google Maps is not multi-modal, it suggests driving for 17 hours instead. Even if we manually break the journey up, Google Map’s transport coverage is limited. Google suggests a complex 4 hour, four-hop tram and bus journey from Ghent to Brussels airport rather than a direct 1 hour train trip, and knows nothing about the bus services from Split airport to Split. Google does display the ferry route from Split to Hvar but gives an inaccurate journey time and no information about who operates the ferry, how often it runs, and where to go for more information.

Brussels to Hvar: Rome2rio (left) offers comprehensive transport coverage whilst Google Maps (right) does not know about the direct train to Brussels airport or the bus to Split, and provides limited information about the Hvar ferry

Brussels to Hvar: Rome2rio (left) offers comprehensive transport coverage whilst Google Maps (right) does not know about the direct train to Brussels airport or the bus to Split, and provides limited information about the Hvar ferry

Indicative pricing

Earlier this year we launched complete, door-to-door indicative pricing on Rome2rio. It was a major task collecting pricing information for so many transport operators across the globe. The feature was well received by both the industry and our users, and we saw a 25% increase in average time on site when it was launched. Perhaps this is not surprising, given that price is an important factor when deciding between travel options and modes of transport. Importantly, Rome2rio’s pricing is comprehensive; almost every single transport operator in our database is covered.

Google Maps displays prices for a small number of transport operators who have integrated pricing data into their GTFS feeds. Unlike Rome2rio, prices (even estimated fares) are not displayed for the majority of train, bus and ferry routes. No taxi or fuel estimates are provided. The new flight search integration does include estimated prices, however.

Flight search

Google has finally added flights to Google Maps, which was unsurprisingly a frequently requested feature. While this is a great first step, there’s clearly plenty to be improved with this integration. Google Maps shows flights between a single pair of airports near your origin and destination. An indicative price, abbreviated list of airlines and flight time are presented with a link to Google Flights for more information. Rome2rio, on the other hand, shows multiple flight options from various airports near your origin and destination as well as directions to and from those airports. Rome2rio also integrates the display of full flight itineraries. Check out this example search from San Francisco to Tulsa which highlights the differences.

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San Francisco to Tulsa: Rome2rio (left) provides several door-to-door itineraries involving flights from/to different airports, and displays a list of flight itineraries for each. Google Maps (right) displays only the SFO to TUL option with a link to Google Flights

User interface

At its core, Google Maps is a mapping product, not a travel search product. This affects how it is branded, how it is marketed, and how the user interface works. Rome2rio greets the user with travel pictures, FROM and TO input boxes, and example destinations. Rome2rio’s UI is focused entirely on multi-modal travel search. Google Maps greets users with a single search box and offers a vast array of features beyond transport directions. On this front, Rome2rio’s interface continues to have the edge over Google Maps for the specific task of inter-city travel planning.

Rome2rio (left) is marketed as a travel search product which Google Maps (right) is a mapping product

Rome2rio (left) is marketed as a travel search product which Google Maps (right) is a mapping product

Comparisons to Rome2rio aside, the new version of Google Maps is indeed a slick revision of an already polished, sophisticated and immensely popular product. We would not be surprised to see the Google Maps team focus on improving the product for travel search by expanding inter-city coverage and offering true multi-modal, door-to-door, travel search results within the next few years. In the meantime we will continue to focus on improving Rome2rio’s search accuracy and transport coverage to stay a few steps ahead of this very formidable competitor.

Rome2rio to Present at Travel Distribution Summit, London

Rome2rio co-founder and CTO Bernhard Tschirren will present an overview of the company’s vision to delegates at the Travel Distribution Summit conference, to be held in London on May 23 & 24. Bernie and CEO Rod Cuthbert are travelling to Europe to attend the conference, to meet with  companies currently working on Rome2rio integrations, and to discuss Rome2rio’s progress with investment firms.

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Our journey options for London to Paris. The ferry
might be fun, but we’re taking the train…

With almost half of Rome2rio.com’s traffic coming from European users, the trip is a great opportunity to connect with our most important source market, and gain a better understanding of how the European marketplace is responding to our vision for door to door, multi-modal travel search.

If you are based in Europe and interested in meeting with us during our visit (we’ll be in London, Paris and Barcelona), don’t hesitate to drop us a line. We look forward to seeing you soon.

Transport Operators and Open Data: The Tide Has Turned

Governments and transport operators around the world are taking a wide range of approaches when it comes to making their data available to third parties.

Smartphone-toting commuters are increasing pressure on data owners by demanding services that tell them the best way to get across town, when the next train is due, which bus line they need and how much a taxi home might cost. In response there’s been a rash of independent developers — and sometimes government transit operators in their own right — jumping into the fray with apps to fulfill the demand.

Early developers cut corners by scraping operator websites to get the data they needed, while some forward-thinking operators began to make their schedules and related data available online. As the market grew — and it has grown rapidly, especially over the last 12 months — many governments realised they needed a transport data policy.

For Rome2rio this is an interesting topic: our global transport database contains data from thousands of operators in every corner of the globe, so we’re keen to see the development of standards and the opening up of data to third parties. Given the amount of time we’ve been doing this and the number of entities we work with, we’re in a good position to form some views about where the market is headed.

infoFree

In the United States, where the maxim “Information wants to be free” is at least well known, if not always adhered to, cities have generally taken a very open approach, though sometimes not without missteps. In 2009 New York’s MTA sued the developer of an an iPhone app that included Metro-North train schedules. These charges were immediately met by criticism from both the legal community and the New York City Council. The MTA reversed their stance, adopted an open data policy, and gained plenty of fans in the process. Literally dozens of public transport apps are now available to New York commuters, and the city provides a good model for how a healthy ecosystem of third party developers and products can quickly grow around an open data policy.

The Governments of the UK, The Netherlands and Sweden recently opened up their data to third parties, adopting the GTFS and TransXchange formats. The open data push is inevitably spreading to the traditionally conservative rail operators. French rail operator SNCF, historically very protective of their data, are now opening their doors. While they still have some way to go we applaud their initiative and expect their move will be watched closely by other rail operators throughout Europe.

Back here in Australia we’ve seen most of the states open up their transport data, although we’re intrigued by the current stoush over the NSW Government’s approach on live bus and train data, which saw them conduct a competition for app developers and then reward the winners with full access to the live data feed. Our view is that open access should mean just that, not “open to people we like” or “open to people who win the competitions that we run.”

Still, public servants are doing the right thing when their initial approach is caution rather than cutting edge. It probably won’t take long for NSW to remove further barriers to access, and join other Australian governments who have done away with most restrictions in this area. Here in Melbourne the umbrella department for transport operators, PTV, seems to be doing all the right things with its plan for opening up rail, tram and bus data. After meeting with some of the people involved we are convinced both of their good intentions and the progress they’re making.

(We worry, though, that senior PTV bureaucrats and politicians might be unrealistic in their expectations on data integrity, and perhaps stalling some data releases that would be of immediate advantage to the developer community and commuters alike. Holding off on opening up a particular dataset until every piece of data is 100% right 100% of the time sounds like a reasonable directive, but if the rest of the web worked that way there wouldn’t be much out there. In transport terms, a timetable that’s 99% accurate is incredibly valuable, and for all the problems that 1% might cause, we think the utility outweighs the downsides.)

In summary, then, we are very bullish on the progress made in the last 12 months, and confident that it will only gain momentum from now on. Just yesterday we heard from a major European rail operator, keen to better the efforts of SNCF and DBahn, and looking for partners to help. Of course we  expect there will long be holdouts in some parts of the world, striving to “protect” their precious data from misuse or misinterpretation, oblivious to the benefits of free market activity. We doubt, though, that these laggards will survive for too long. The tide has turned, and there’s no turning it back.

iPhone apps launched for Birmingham, London, Miami, Phoenix, Seattle, Sydney, United Kingdom & Las Vegas

In January this year we launched the Melbourne Transport Search iPhone app. Following its success, we have now launched a handful of new iPhone apps for various cities and regions across Europe, the US and Australia.

AppsCombined

The new apps are all powered by Rome2rio’s search technology, which we have customized and fine tuned for each region. We’ve chosen a collection of cities where we have great coverage, and where existing apps are not as focused on journey planning as Rome2rio.

If you live in, or are visiting, one of these cities then head over to the app store and give these new apps a whirl.

Comprehensive transport coverage launched for UK, Netherlands & Sweden

We’ve been busy expanding Rome2rio’s transport coverage, and today we’re announcing three major additions. We’ve added comprehensive coverage in the UK, the Netherlands and Sweden. The transport operators of all three countries have recently published their schedule data in GTFS and TransXchange formats and we’ve now integrated their routes into Rome2rio.

The United Kingdom coverage is particularly impressive with over 1,500 bus operators spanning England, Scotland and Wales. In the following maps, blue lines represent train routes and green represents bus lines.

uk-coverage

Similarly, our coverage in The Netherlands and Sweden now includes a dense network of bus routes in addition to the rail routes which were already covered.

sweden-netherlands-coverage

To date it has been US local transport operators leading the way in publishing full schedules in a digital format. It’s good to see this trend extending into Europe, and Rome2rio will add further complete transport networks as the data becomes available.

As always, if you have any feedback or quality issues regarding the new data, let us know: feedback(at)rome2rio.com.

Rome2rio launches door-to-door indicative pricing

Rome2rio now includes indicative pricing for all transport components, door to door.
That means a trip that begins with a shuttle to the airport ($18), then a flight ($750 each way), trains to a regional city ($60) and finally a taxi to your hotel ($15) as the final destination, will be priced down to the final component. Here’s a screenshot from an example search result for downtown Melbourne to the Marlborough House Hotel at 321 Woodstock Road, Oxford, UK at a total cost of $843 each way:

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Comparing Transport Options
Displayed pricing is indicative, and will not always be “spot on” to the nearest dollar. Internally, we’re aiming to be within 10% of the actual price but expect that over time we can improve on this number. Even without being exact, the value of indicative pricing is easily seen when the various trip options are displayed together. In this example search from London to Stuttgart, the user can quickly see that the train, which may be less stressful, is also a good deal more expensive than flying.

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Door to Door Pricing
A key feature of the release is the ability to see all elements of the trip costed, including the final leg, which in many cases is the most problematic. In our final example from New York to Tokyo, Rome2rio recommends a rail journey from Narita airport to downtown Tokyo priced at an estimated 2400 yen (US $25). Rome2rio also displays the alternative option of a taxi to downtown Tokyo estimated at $250; ten times the cost of the train and an overall increase in the New York to Tokyo one-way cost from $862 to $1,077.

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Under the hood
Developing estimated door-to-door pricing required the collection of pricing data from a wide variety of sources, combined with machine learning techniques to model each transport operator. Rome2rio now boasts the most comprehensive transport pricing database available anywhere online.

Last year we developed a machine learning approach for modelling the fares of 196 airlines based on historical data. Our approach was described on Tnooz here. We have now applied a similar approach to over 1,500 train, bus, ferry and taxi operators across the globe. To create models for such a diverse range of transport companies we collected thousands of pricing data points. Managed by a global team of data researchers, the result is almost complete coverage for the 185,000 routes currently in our transport database. While the coverage is comprehensive it is not 100% complete, and we continue to add routes and operators in all parts of the globe.

We are excited about this new component of Rome2rio. It is the most significant new feature addition to our core functionality, and we are optimistic it will provide significant value to our growing array of B2B partners, as well as our own consumer-direct efforts.

A start-up’s guide to Australian government grants

Perhaps the most significant advantage of launching your start-up in Australia, as opposed to in the US, is access to some hefty government grants and financial assistance programs.

The two most noteworthy schemes are the R&D Tax Incentive, and the Commercialisation Australia program. Both can be utilized to roughly double your runway, but each has its own pros and cons. I promised to write a blog post explaining both options last year.

Now that we have successfully obtained a Commercialisation Australia grant and begun to apply for the R&D Tax Incentive, I can comment at least with some authority.

R&D Tax Incentive

Rdtaxincentive-infobulletin

As part of the Australian tax system, the government provides a tax concession of 45 cents for every $1 spent on research and development. A company needs to spend a minimum of $20,000 on R&D in a financial year to access the entitlement.

The tax concession is a credit against tax you pay. For example, if a business is subject to $15,000 income tax one year and spends $20,000 on R&D, it will receive a $9,000 tax credit, which reduces tax owed to $6,000.

However importantly – especially for start-ups that are not yet cash flow positive – the credit can be cashed out when in losses. In other words, if your business is not yet profitable and burning through raised capital, the Australian Tax Office will send you a cheque. Money in the bank representing your tax credit.

For example, imagine you are a start-up that has raised capital and spent $60,000 in FY12 on R&D related activities, plus another $20,000 on travel and fundraising expenses, and received $10,000 in income. So your business is $70,000 in losses. You will receive a $27,000 refund ($60,000 x 0.45) at tax time.

The main downfall of the program is the drawn out time frame. You typically receive the credit 2 – 4 months after filing your end of year tax return. This means that R&D expenses incurred in July will not result in a credit until around September the following year, at the earliest. For start-ups this can result in a serious cash-flow problem. However, the government plans to help rectify this by switching to quarterly credits in 2014. Great news for Aussie start-ups.

So what expenses are considered R&D? This has expanded over the last few years to also including supporting R&D activities, and the scope is now pretty broad. Salaries related to product development are generally included, as well as expenses such as server costs. Travel and legals are generally excluded, as well as anything related to fundraising.

Accessing the program involves first registering your R&D project with AusIndustry. This first step must be completed within 10 months from the end of the tax year (April) and involves outlining your R&D experiment. The key is to describe what you have been developing and what you are measuring. For example, Rome2rio’s project may be developing multi-modal transport search technology, and measuring the amount of traffic to our consumer site.

Once approved by AusIndustry, the next step involves submitting a breakdown of R&D expenses as an accompaniment to your tax return.

Some start-up have employed the services of external consultants to help them access the R&D Tax Incentive, whilst others have navigated the program themselves.

The R&D Tax Incentive has been hugely popular among Australian start-ups. It’s reasonably easy to access and a fantastic mechanism to make your capital go further.

Pros: Non-competitive. Less paperwork than a grant application. Applicable for many start-ups and projects.
Cons: Rebate rather than matching funds. Lengthy annual cycle. Only covers R&D related expenses.
Commercialisation Australia

Commercialisation Australia is a government program that assists businesses with the commercialisation of innovative intellectual property. The program provides grant funds of up to $2 million. Grants are awarded to projects selected by the Commercialisation Australia board, and unlike the R&D Tax Incentive this is a competitive application process.

The grant provides 1:1 matching funds for your project. For example, if you raise $400,000 in funds from investors you can receive up to another $400,000 through the program. You cannot match with in-kind contribution, nor with income from the project itself.

The program provides four grant categories:

  • Proof of Concept: Between $50,000 and $250,000 in matching funds over 12 months.
  • Early Stage Commercialisation: Between $50,000 and $2,000,000 in matching funds over 24 months.
  • Experience Executive: Up to $350,000 in matching funds over 24 months.
  • Skills and Knowledge: Up to $50,000 in matching funds over 12 months (matching at 80:20 basis).

The Proof of Concept (POC) and Early Stage Commercialisation (ESC) are the two major grants, which I’ll talk about here.

The Proof Of Concept grant is designed to assist you to build a first version of your product. The Early Stage Commercialisation grant is designed to assist you to then take your product to market, and achieve first sales. Many Australian start-ups have probably already launched a version of their product by the time they raise funds and apply for a Commercialisation Australia grant, so the ESC grant is often applicable. The ESC grant offers a higher funding limit, and longer time-frame, which is why we selected the ESC grant for Rome2rio’s application.

The grant application process is well run, but it requires a fair amount of work. I’d estimate we spent around 6 man weeks in total from start to end. Once awarded a grant, there is also some administrative overhead. Whether the benefits of the grant outweigh the effort depends on how much you’ll be applying for, how much you value your time, and how likely your application will be successful. You may decide it is not worthwhile if matching less than $100,000 – $200,000. In our case, the additional $385,000 in funding was well worth the effort.

The application process involves 2 stages. The first stage is reasonably easy to complete, taking perhaps a couple of days of your time. Once submitted you’ll be assigned a case manager, who will meet with you and give you feedback. If you’re unsure if a Commercialisation Australia grant makes sense for your business, it’s probably worth at least progressing to this point to get an assessment of your business’s suitability by a case manager. The second stage is much more involved, and requires a detailed application with letters of support from potential customers, financial projections, and more.

Your chance of success depends on two major factors.

The first is whether your start-up ticks the right boxes.
Some of the important ones, from our experience, are:

  • Is your start-up ”Australian”? If you’ve registered a US entity, or some of your team is overseas, this may reduce your chances.
  • Are you a B2C or B2B start-up? It seems that B2B businesses fit better into the Commercialisation Australia model.
  • Are you already receiving revenue from customers? This is OK if the revenue is from a different project (in Rome2rio’s case our B2C site was generating revenue, but our B2B project was not yet).
  • Do you have potential customers lined up?
  • Does your start-up employ a technical innovation that you can present as tangible intellectual property to be commercialised?

The second major factor is your case manager. He or she will work with you to refine your application for submissions to the board. They can make a big difference, and we were fortune enough to be assigned a case manager who understood our business well, and was prepared to put the time and effort into helping us put together a strong submission.

Also worth mentioning; something called clawback provisions means that you cannot apply the R&D Tax Incentive to funds also matched by Commercialisation Australia. Alas, you can’t double your money twice!

Several hundred businesses have participated in the generous program. However, it is less popular than the R&D Tax Incentives, likely due to stricter admission requirements.

Pros: Provides upfront matching funds. Covers most expenses related to commercializing your product or service.
Cons: Lengthy application process. Competitive program with approval subject to board review. Limited to one or two year time-frame. Not all start-ups are suitable.